On what basis can market segmentation be done?

On what basis can market segmentation be done?


a.Geographic segmentation: as per the gegraphic area - nations,states,cities or neighborhoods.

b.Demographic segmentation: the market maybe grouped according to the characteristics of the population such as age,gender,income,occupation,education,religion and social class.

c.Psychographic segmentation: Buyers are classified on the basis of their lifestyles,tastes, habits and preferences,or personalities and values.

d.Behavioural Segmentation: Buyers are grouped as per their knowledge or attitude towards the use of a product and how they respond to it.
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