Organisational Strategy - MCQs with answers

Organisational Strategy - MCQs with answers


1. ________ can be defined as the determination of the basic long - term goals and objectives of an enterprise, the adoption of courses of action and the allocation of resources necessary for carrying out these goals..

a. Strategy
b. Strategic dimension
c. Business level strategy
d. None of the above

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ANSWER: a. Strategy



2. Which strategy will be used by an organisation that is in more than one line of business?

a. Business level strategy
b. Contemporary strategy
c. Corporate level strategy
d. None of the above

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ANSWER: c. Corporate level strategy



3. Which of the following option is a strategic dimension?

a. Innovation
b. Cost control
c. Marketing differentiation
d. Breadth
e. All of the above

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ANSWER: e. All of the above



4. Which strategy refers to the scope of the market to which the business caters?

a. Breadth strategy
b. Cost control
c. Innovation
d. None of the above

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ANSWER: a. Breadth strategy



5. Which researcher found out the classic work on the relationship between organisation strategy and its structure?

a. Miles and Snow
b. Michael Porter
c. Alfred Chandler
d. None of the above

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ANSWER: c. Alfred Chandler



6. State true or false

i. Defenders, prospectors, Analysers and Reactors are the four types of organisations classified by Raymond Miles and Charles Snow.

a. True
b. False

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ANSWER: a. True



7. Match the following strategies with their structural characteristics

1. Defender ------------ A. High degree of formalisation

2. Analyser ------------ B. Moderately Centralised Control

3. Prospector ---------- C. Loose structure

a. 1-A,2-B,3-C
b. 1-B,2-C,3-A
c. 1-C,2-B,3-A

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ANSWER: a. 1-A,2-B,3-C



8. When an organisation sets out to be the low cost producer in its industry, it follows a __________.

a. Differentiation strategy
b. Focus strategy
c. Low cost leadership strategy
d. None of the above

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ANSWER: c. Low cost leadership strategy



9. Who developed the four strategy dimension of innovation, marketing differentiation, breadth and cost - control?

a. Danny Miller
b. Michael Porter
c. Chandler
d. Raymond Miles

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ANSWER: a. Danny Miller



10. Match the following strategic dimensions and challanges


1. Cost control ----------- A. To select the right range of products, services & customers

2. Market Differentiation ------------ B. To produce standardised products efficiently

3. Innovation ------------- C. To understand and cater to consumer preferences

4. Breadth ---------------- D. To understand and manage more products, customer types, technologies and markets

a. 1-B,2-C,3-D,4-A
b. 1-C,2-B,3-A,4-D
c. 1-B,2-C,3-A,4-D
d. 1-A,2-D,3-C,4-B

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ANSWER: a. 1-B,2-C,3-D,4-A


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