Product life cycle - Marketing aptitude questions

Product life cycle - Marketing aptitude questions

Q1. What does the term PLC stands for?

(1) Product life cycle
(2) Production life cycle
(3) Product long cycle
(4) Production long cycle
(5) None of these

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Q2. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

(1) Functioning
(2) Marketing
(3) Selling
(4) Adapting
(5) Testing

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Q3. Which of the following is stage of Product Life Cycle?

(1) Introduction Stage
(2) Growth stage
(3) Decline stage
(4) Mature stage
(5) All of the above

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Q4. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as

(1) Superior products
(2) Develop superior products
(3) Unique superior products
(4) New products
(5) None of these

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Q5. Which of the following is not a characteristic of “Market Introduction Stage” in PLC?

(1) Demands has to be created
(2) Costs are low
(3) Makes no money at this stage
(4) Slow sales volume to start
(5) There is little or no competition

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Q6. Developing a unique superior product with high quality, new features, and high value in use is ______________________ in new product development strategy.

(1) New product development process
(2) Typical reasons for failure
(3) Success factors
(4) Product concept
(5) Develop superior product

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Q7. Which thing will make the project more attractive while evaluating a new development project using net present value analysis?

(1) Market penetration
(2) Sequential product development
(3) Idea generation
(4) Continuous improvements
(5) Idea screening

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Q8. According to whom “ a product lifecycle is very much similar to human life cycle.”

(1) Arch Paton
(2) Stanton
(3) Neil Borden
(4) Philip Kotler
(5) Nielson

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Q9. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.

(1) Mature stage
(2) Decline stage
(3) Growth stage
(4) Market introduction stage
(5) None of these.

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Q10. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

(1) Product Development
(2) Business Analysis
(3) Marketing Strategy
(4) Test Marketing
(5) Idea Screening

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Q11. In _______________________ all the augmentations and transformations of a product might undergo in the failure.
(1) Generic Product
(2) Expected Product
(3) Augmented Product
(4) Potential Product
(5) None of these

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Q12. Which concept is useful for a family of products who shares similar technology?

(1) Product Platform
(2) Pricing Platform
(3) Process Platform
(4) Distribution Platform
(5) None of these

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Q13. Color and size of the product, brand and packaging are considered as

(1) Chemical features of product
(2) Physical features of product
(3) Product designing
(4) Product manufacture
(5) Business strategy

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Q14. A true definition of a product is the detailed version of the product only if it is stated in

(1) Meaningful marketer view
(2) Meaningful supplier view
(3) Meaningful consumer view
(4) Meaningful Manager view
(5) None of these

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Q15. The most important performance dimension for product development project is

(1) Time to market
(2) Time to target
(3) Time to consumer
(4) Time to seller
(5) Time to manager

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Q16. A version of products containing only those features which are absolutely necessary for it to function.

(1) Expected Product
(2) Augmented Product
(3) Generic Product
(4) Potential product
(5) None of these

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Q17. __________________________uses cross functional integration for concurrent development of a product.

(1) Value engineering
(2) Concurrent engineering
(3) Business analysis
(4) Value analysis
(5) Product analysis

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Q18. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.

(1) Product development
(2) Business analysis
(3) Marketing strategy
(4) Test Market
(5) Sequential product development

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Q19. More calls to the same customer, alternate marketing, and surrogate marketing all can be done in case of ___________________.

(1) Commercialization
(2) Market penetration
(3) Business analysis
(4) Adapting
(5) Continuous improvement

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Q20. _______________________is one of the challenges presented by the Product Life Cycle for a product.

(1) Product development
(2) New product development
(3) Product testing
(4) Poor margins
(5) More products

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Q21. A detailed specification for the product development and pricing is established in _____________________ stage of “Product Development Process”.

(1) Launch
(2) Testing
(3) Feature specification
(4) Idea screening
(5) Development

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Q22. What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?

(1) Up to 90%
(2) Up to 80%
(3) Up to 70%
(4) Up to 60%
(5) Up to 50%

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Q23. Linked with different marketing and technology strategy the overall corporate strategy is considered as

(1) Differentiation strategy
(2) New product strategy
(3) Market strategy
(4) Product development strategy
(5) None of these

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Q24. The cost, potential sale, profit of the offering are calculated at different price levels in ______________ stage of “Product Development Process”.

(1) Evaluation
(2) Testing
(3) Idea screening
(4) Idea generation
(5) Feature specification

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Q25.______________________ is the reason for failure in “New Product Development Strategy”

(1) Poor product design
(2) Incorrect positioning
(3) Price too high
(4) Market size overestimated
(5) All of the above

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Q26. ________________ includes small number of representative test cities for marketing campaigns store audits, consumer and distributor surveys.

(1) Control test markets
(2) Standard test markets
(3) Stimulated test markets
(4) Commercialization
(5) None of these

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Q27. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.

(1) Idea generation
(2) Idea screening
(3) Testing
(4) Development
(5) Evaluation

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Q28. In __________________R&D needs to perform prototyping and testing of various alternative implementation ways. The company conducts performance and safety tests possibly with customer groups.

(1) Test marketing
(2) Product development
(3) Business strategy
(4) Market strategy
(5) Standard test market

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Q29. Which is the next stage after “Idea Generation” in “New Product Development Process”?

(1) Feature specification
(2) Testing
(3) Development
(4) Idea Screening
(5) Evaluation

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Q30. When more number of conversions takes place in a particular market, what does it mean in terms of marketing?

(1) Marketing strategy development
(2) Decline stage
(3) Poor margin
(4) More products
(5) More customers

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Q31. When market reach to its saturation, the producers begin to leave the market due to____________

(1) Marketing strategy development
(2) Decline stage
(3) Poor margin
(4) Market penetration
(5) None of these

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Q32. In “Product Life Cycle” a stage represents rapid growth of product sale knows as

(1) Market introduction phase
(2) Growth phase
(3) Saturation phase
(4) Mature phase
(5) All of these

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Q33. The objective of ______________________ is to achieve better performance at a lower cost.

(1) Value Analysis/Value Engineering
(2) Quality Function Development
(3) Effective production step
(4) Continuous Improvements
(5) None of these

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Q34. _______________________ Stage introduces a new product in the market.

(1) Evaluation
(2) Commercialisation
(3) Feature specification
(4) Development
(5) None of these

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Q35. “A product has to pass through various stages and different competitive environments from its introduction to decline” was stated by

(1) Arch Paton
(2) Philip Kotler
(3) Nielson
(4) Stanton
(5) Neil Borden

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Q36. To reach forward for positioning strategy and to come back to core capabilities. Which strategy is important in the case?

(1) Differentiation strategy
(2) New product strategy
(3) Market strategy
(4) Product development strategy
(5) None of these

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Q37. A new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and help to control complex and risky projects. This stage is called

(1) Simultaneous product development
(2) Sequential product development
(3) Product development
(4) Marketing strategy statement
(5) None of these

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Q38. ________________________ increases consumption of the current product and reposition the brand to appeal to a larger or faster-growing segment.

(1) Modifying the market mix
(2) Modifying the market
(3) Modifying the product
(4) Modifying the process
(5) None of these

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Q39. In terms of “Product Life Cycle”, a style is a basic and distinctive mode of

(1) Perception
(2) Growth
(3) Impression
(4) Expression
(5) Subculture

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Q40. A concept for designing an initial marketing strategy for a new product based on product concept is

(1) Simultaneous product development
(2) Sequential product development
(3) Marketing strategy development
(4) Product development phase
(5) Quality function deployment

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Q41. A tool that translates customer requirements into concrete operating and engineering goal is called

(1) Product development phase
(2) Quality function deployment
(3) Quantity function deployment
(4) Marketing strategy development
(5) None of these

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Q42. Launch better advertising campaign and use aggressive sales promotions like trade-deals, discounts, premiums, contests etc is

(1) Modifying the market mix
(2) Modifying the market
(3) Modifying the product
(4) Modifying the process
(5) None of these

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Q43. The products enters maturity when

(1) Decrease in profit
(2) Increase in sale
(3) Sales stop growing and demand stabilises
(4) Sales start growing
(5) Mets consumer needs

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Q44. A weak product may be very costly to the firm, hidden costs may fail product reputation and affect overall company image, shift of consumer taste, technological advances are characteristics of which stage of “Product Life Cycle”?

(1) Market introduction stage
(2) Growth stage
(3) Mature stage
(4) Decline stage
(5) None of these

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Q45. Which characteristic provides potential access to a variety of markets, it increases perceived customer benefit and it is hard for competitors to imitate?

(1) Continuous improvement
(2) Company’s core competence
(3) Idea management system
(4) Market penetration
(5) Projective technique

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Q46. Costs are high, demand has to be created, customers have to prompted to try the product, slow sales volume starts and makes no money at this stage are the characteristics of which stage in PLC.

(1) Saturation stage
(2) Decline stage
(3) Mature stage
(4) Introduction stage
(5) Growth stage

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Q47. Introducing a new product and marketing program to more realistic market settings, allow testing and fine tuning of product and marketing program before costly full introduction carried out at which stage of “New Product Development Process”?

(1) Marketing strategy
(2) Product development
(3) Telemarketing
(4) Business strategy
(5) None of these

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Q48. Reason of product failure associated with its feature is due to

(1) Good quality of product
(2) Poor quality of product
(3) Good quantity of product
(4) Poor quantity of product
(5) None of these

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Q49. Loss in product distinctiveness is one of the limitations of using

(1) Product Platforms
(2) Pricing Platforms
(3) Process Platforms
(4) Distribution Platforms
(5) None of these

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Q50. Surveying market opinion and looking at the sales history of similar products are tools used at which stage of “New Product Development Process”?

(1) Marketing strategy
(2) Product development
(3) Business analysis
(4) Tele marketing
(5) Idea generation

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Q51. If Maruti describes one of the future car with moderate price, subcompact design and family car to be used around the city. Then the company has stated a potential new product in terms of

(1) Marketing concept
(2) Product concept
(3) Selling concept
(4) Telemarketing
(5) Business strategy

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Q52. Market share plays most important role in context to product development. If in case we want to increase the market share then we have to

(1) Increase the sale
(2) Increase the price
(3) Decrease the sale
(4) Decrease the price
(5) Increase the stock

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Q53. To develop superior products company must understand

(1) Consumer
(2) Market
(3) Competitors
(4) All of these
(5) None of these

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Q54. In marketing ________________________introduces new product so radically that it changes the way people live.

(1) Marketing strategy
(2) Quality function deployment
(3) Discontinuous innovation
(4) Differentiation strategy
(5) None of these

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Q55. By installing _____________________________ the search for new product ideas will be always systematic rather than haphazard.

(1) Idea generation
(2) Idea management system
(3) Idea screening
(4) Innovating ideas
(5) None of these

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