Role of a web designer

I am interested in choosing my career in the field of web designing. I would like to know the role of a web designer?


Web designers are creative designers who design creative layouts, websites, web pages, banners, etc. They provide content in terms of designing for online magazine and ecommerce platforms. Web designer’s role is to provide creative designs that either communicates a message to entertain people or help businesses to sell the products and services. Web designers use different kinds of tools and visual techniques to build those designs. The role of web designers includes:

1. Interact with the end user and design according to the user’s requirements
2. Incorporate interactive media like video and animation for advertisement
3. Design creative for advertisement, banners, sales, meetings, mailers, etc.
4. Providing creative vision and technical skills to build a design according to the user or client perspective.
5. Include effective elements in the design that will suit the online users as well as offline users.
6. Providing in terms of branding and merchandising for digital marketing.
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