Setting Product Strategy - MCQs with answers - Part 9

Setting Product Strategy - MCQs with answers - Part 9

Product-mix pricing

1. In __________firm create product lines rather than single products and introduce price steps.

a) Optional feature pricing
b) Product line pricing
c) Captive product pricing
d) None of the above

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2. In __________ firm offer optional products, services and features along with their main product.

a) Optional feature pricing
b) Product line pricing
c) Captive product pricing
d) None of the above

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3. The pricing of products where the focus is more on ancillary products

a) Optional feature pricing
b) Product line pricing
c) Captive product pricing
d) None of the above

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4. The pricing done in amusement parks is an example of

a) Optional feature pricing
b) Product line pricing
c) Captive product pricing
d) Two-part pricing

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5. High mark ups on razor blades is an example of

a) Optional feature pricing
b) Product line pricing
c) Captive product pricing
d) Two-part pricing

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6. In __________ two or more well known products are offered into a joint product in some fashion.

a) Co-branding
b) Dual branding
c) Brand building
d) All of the above

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7. _________ creates brand equity for components, parts or materials that are essentially contained within other branded products.

a) Ingredient branding
b) Component branding
c) Material branding
d) None of the above

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