What are the advantages and disadvantages of branding?

What are the advantages and disadvantages of branding?

Advantages:
a.Gives identity to the product

b.Makes it distinguishable from the other products.

c.Creates customer loyalty.

d.Creates and maintains organisation goodwill.

Disadvantages:
a. High investment required.

b.May create negative image, if the brand fails in the market.

c.Unwillingness on part of the customers to pay extra amount for branded goods.