What are the different methods of direct marketing?

What are the different methods of direct marketing?


a.Direct mail:This is the most common means of direct marketing.Under this direct postal mails are sent to the consumers’ address eg. Credit card application forms sent by banks, free trial packs of products sent by companies, subscription offers for magazines etc.

b.Telephone marketing: Via call centers products are also sold over telephone. It is also known as telemarketing.

c.Catalogue marketing: Print,video or electronic catalogues maybe sent to customers.

d.Online marketing: The organization’s products are marketed on the virtual medium through company websites and emails.
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