What are the duties and responsibilities of the marketing manager?

What are the duties and responsibilities of the marketing manager?



a.Conducting market research in order to gain an insight into the market environment, competitors and consumers.

b.Marketing planning : based on the objectives of the company, deciding the marketing strategies.

c.Personnel management: supervising the activities of the marketing personnel and seeing to their problems and grievences and solving them.

d.Managing the advertising and other promotional events of the company .

e. Coordination: coordinating with the other departments of the company like finance, HR etc. to keep the department aware of what is happening in the other departments as well.
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