What is the importance of mass communication for a company?A company is usually engaged in the process of creating and then selling products or services to earn profits. But this can only be achieved when mass production and then mass distribution accompanied by mass consumption by the public in general takes place. So in simple terms mass communication helps the company to communicate on a large level with large chunk of public to induce them to consume the product.
Mass communication theory
Direct effects theory, Two-step flow theory, Agenda setting theory, Attitude change theory , Uses and gratifications theory.......