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What do you think are the main responsibilities of a mass communication professional? The responsibilities of a mass communication professional are as follows
- He has to understand the message of the sender and execute it effectively to have the desired results.
- He has to understand the receiver and his psychology well, to design a message to suit his taste
- He has to come up with the best possible medium that is required to transfer the message
- He has to analyze the after effect of the message and alter it to suit the target better
- These are some of his basic responsibilities which might change by means of the level or sector of media he works
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