What is advertising? - Advertising
Marketing & Sales Management
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What is advertising?
Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information.
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How would you design and promote an advertising campaign? - Advertising
An advertisement campaign must comprise of the following: A solid marketing plan, Advertising budget..........
What are the various media available for advertising today?
Media Advertising (TV, radio, newspapers, magazines), Direct Response Advertising, Interactive (on-line) Advertising, Web Sites,..........
Ways to measure the effectiveness of an advertising campaign
The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor...........
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Marketing Interview for freshers
Mass communication - Basic questions
Promotions and Promotion mix
Retail, Wholesale and Marketing Logistics
Advertising, Sales promotion & PR
Direct & Online Marketing
Setting up & organising the market
Managing the sales force
Controlling Marketing Activities