How would you design and promote an advertising campaign? - Advertising

How would you design and promote an advertising campaign?

An advertisement campaign must comprise of the following:

- A solid marketing plan
- Advertising budget
- Media buying and planning
- Choosing the right target audience
- Selection of relevant advertising medium
- Consistency in campaign theme and
- Frequency
What are the various media available for advertising today?
Media Advertising (TV, radio, newspapers, magazines), Direct Response Advertising, Interactive (on-line) Advertising, Web Sites,..........
Ways to measure the effectiveness of an advertising campaign
The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor...........
Qualities need to be successful in the field of advertising
The following are the qualities required to be successful in the field of advertising: Creativity, Strategic focus..........
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