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What are the various activities done for PR?A public relations (PR) officer often works in-house and can be found in both the private and public sectors. Some PR officers may be based in consultancies.
Answer 1:
The role is very varied and will depend on the organization and sector. Tasks typically involve:
- Planning, developing and implementing PR strategies
- Liaising with colleagues and key spokespeople
- Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
- Researching, writing and distributing press releases to targeted media
- Collating and analyzing media coverage
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers;
- Devising and coordinating photo opportunities
- Organizing events including press conferences, exhibitions, open days and press tours
- Maintaining and updating information on the organization’s website
- Sourcing and managing speaking and sponsorship opportunities
- Commissioning market research
- Fostering community relations through events such as open days and through involvement in community initiatives
- Managing the PR aspect of a potential crisis situation
Answer 2:
The various activities done for PR include:
- Newsletters
- Press conferences
- Media relations
- Sponsorships
- Philanthropic activities
- Corporate social responsibility initiative
- Special events etc.
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