How effective is online advertising?

How effective is online advertising? Which type of products should be advertised online?

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service. The following are the various ways to measure the effectiveness of online advertising:

- Download of brochures/contact forms
- Completing a transaction on Shopping cart section of the website
- Subscription to newsletter/webinars
- Online enquiry about the product/service through company’s email address
- Google analytics
- Web analytics
Factors to decide the target audience of your Ad - Advertising
The following are the factors to be considered before deciding the target audience for any advertisements:..........
Explain a.) Deceptive Ad b.) Unfair Ad - Advertising
Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information...........
What would you do if you run out of ideas for a new Ad? - Advertising
Word of mouth marketing, Direct marketing, Public opinions survey, Trade show/exhibition promotion etc...........
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