What role do events (exhibitions, tradeshows) play in Marcom?

What role do events (for e.g. exhibitions, tradeshows) play in Marcom?

The events play the following role in Marcom:

- The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
- Lower costs
- Increases corporate and brand image
- In-depth insights about target audience
- Global exposure for the new products/services
Steps to participate in event like exhibition or tradeshow - Marcom
The following are the steps taken to participate in an event like exhibition or trade show: Identifying the participation of target audience and know-how of the events.........
How would you use online media for your Marcom activities?
Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement...........
How would you get your PR across to people? - Marketing communication
One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers..........
Post your comment
Discussion Board
i want to get more question on marketing subject for interview
i have gone through many question of marketing and sales which are made very special to student . but it has a broad focus on the mass communication . it might be less ..
kamal mehta 11-4-2015