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What exactly does new product mean?
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How can ideas be generated and screened for new products in the market?
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What is concept testing?
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What is test marketing?
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What are the factors to be kept in mind while launching a new product in the market?
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What strategy is to be followed by an organisation for a product which is in its introductory phase?
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What about the strategy in the decline phase of the product?
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How can a new product be commercialised in the market?
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What are the barriers that a product may face when it is new to the market?
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What is product development?
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