What is concept testing?

What is concept testing?

Under concept testing, the concept of the product is tested with a few groups of consumers and seen whether it is suitable or not. Any errors or changes required maybe detected at this stage and the necessary action taken accordingly. Here the testing is done on a minor scale only as the new concept has not been implemented before . If such concept is able to meet the requirements and expectations of the consumers , then it is later accepted and implemented on a larger scale. Once the concept is tested out, the organisation can move on further to develop the marketing strategy for the product in question.