Analyzing Business Markets - MCQs with answers - Part 3

Analyzing Business Markets - MCQs with answers - Part 3

Participants in the business buying process

1. Industrial buying decisions are __________ as they serve both the organization and the individual's needs.

a) Rational
b) Emotional
c) Both a & b
d) None of the above

View Answer / Hide Answer

2. Small sellers concentrate on reaching the key buying_____

a) Users
b) Influencers
c) Initiators
d) Deciders

View Answer / Hide Answer

3. Large sellers concentrate on _______ buying center participants.

a) Only two
b) Only users
c) All seven
d) None of the above

View Answer / Hide Answer

4. There are total _________ stages in a buying process and are known as buyphases.

a) Eight
b) Seven
c) Six
d) None of the above

View Answer / Hide Answer

5. Problem recognition and general need description is required in straight rebuy situations.

a) Yes
b) No
c) May be
d) None of the above

View Answer / Hide Answer

6. Problem recognition and general need description is required in modified rebuy situations.

a) Yes
b) No
c) May be
d) None of the above

View Answer / Hide Answer

7. Problem recognition and general need description is required in a new task situation.

a) Yes
b) No
c) May be
d) None of the above

View Answer / Hide Answer

8. Order routine specification is required in Straight Rebuy situation.

a) May be
b) No
c) Yes
d) None of the above

View Answer / Hide Answer

9. Supplier search and proposal solicitation is required in modified rebuy situation.

a) May be
b) Yes
c) No
d) None of the above

View Answer / Hide Answer

10. The product-value analysis known as PVA approach is an approach to _________ that studies components to determine whether they can be standardized or redesigned.

a) Cost reduction
b) Value enhancement
c) Quantity enhancement
d) None of the above

View Answer / Hide Answer