Analyzing Consumer Markets - MCQs with answers - Part 4

Analyzing Consumer Markets - MCQs with answers - Part 4

Motivation Theories

1.________needs arises from physiological states of tension such as hunger, thirst or discomfort.

a) Psychogenic
b) Biogenic
c) Physiogenic
d) None of the above

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2. As per ____________, the psychological forces shaping people’s behavior are largely unconscious.

a) Freud’s theory
b) Maslow’s theory
c) Herzberg’s theory
d) None of the above

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3. As per _________, human needs are arranged in hierarchy from most to least pressing.

a) Freud’s theory
b) Herzberg’s theory
c) Maslow’s theory
d) None of the above

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4. As per, ____________the absence of dissatisfiers is not enough to motivate a purchase, satisfiers must be present.

a) Freud’s theory
b) Maslow’s theory
c) Herzberg’s theory
d) None of the above

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5. In Maslow’s hierarchy of needs, recognition and status falls under

a) Esteem needs
b) Self-actualization needs
c) Social needs
d) None of the above

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6. in marketing,

a) Perceptions are more important than reality.
b) Reality is more important than perception
c) Anything can be true
d) None of the above

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7. Which statement is true?

a) Perception depends on physical stimuli
b) Perception doesn’t depends on physical stimuli
c) Either a or b
d) None of the above

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8. People can emerge with different perceptions of the same object because of

a) Selective attention
b) Selective distortion
c) Selective retention
d) All of the above

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9. _________ means that marketers must work hard to attract customers notice.

a) Selective attention
b) Selective distortion
c) Selective retention
d) All of the above

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10. ____________ is the tendency to interpret information in a way that fits our perception.

a) Selective attention
b) Selective distortion
c) Selective retention
d) All of the above

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