Analyzing Consumer Markets - MCQs with answers - Part 7

Analyzing Consumer Markets - MCQs with answers - Part 7

Purchase Decision and Post purchase Behavior

1. With the ___________ the consumer compares brands on an attribute probabilistically, where the probability of choosing an attribute is positively related to its importance.

a) Lexicographic heuristic
b) Elimination-by-aspects heuristic
c) Conjunctive heuristic
d) None of the above

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2. __________ is a type of risk in buying and consuming a product that arises when failure of a product results in an opportunity cost of finding another satisfactory product.

a) Time risk
b) Financial risk
c) Social risk
d) None of the above

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3. The marketer job ________ with purchase.

a) Ends
b) Continues
c) Either a or b
d) None of the above

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3. __________ is an influential model of attitude formation and change, describes how consumers make evaluations in both low and high involvement circumstances.

a) Elevation likelihood model
b) Expectancy value model
c) Experience value model
d) None of the above

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4. in the elaboration likelihood model, the ________is where attitude formation or change stimulates much though and is based on a diligent rational consideration of the most important product information.

a) Peripheral route
b) Central route
c) End route
d) None of the above

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5. in the elaboration likelihood model, the________ is where attitude formation or change provokes much less thoughts and results from the association of a brand with either positive or negative marginal cues.

a) Peripheral route
b) Central route
c) End route
d) None of the above

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6. Consumers follow the ________ only if they possess sufficient motivation, ability and opportunity.

a) Peripheral route
b) Central route
c) End route
d) None of the above

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7. The _________ is when consumers base their predictions on the quickness and ease with which a particular example of an outcomes to a mind.

a) Representativeness heuristic
b) Anchoring and adjusting heuristic
c) Availability heuristic
d) None of the above

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8. The _________ is when consumers base their predictions on how similar the outcome is to other examples.

a) Representativeness heuristic
b) Anchoring and adjusting heuristic
c) Availability heuristic
d) None of the above

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9. The _____________ is when consumers arrive at an initial judgment and then adjust it based on additional information.

a) Representativeness heuristic
b) Anchoring and adjusting heuristic
c) Availability heuristic
d) None of the above

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10. When a seller has a product with more than one positive dimension, consumers tend to ___

a) Segregate gains
b) Integrate losses
c) Integrate smaller losses with larger gains
d) Segregate small gains from large losses

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