Career in Corporate Communication - options and opportunities

Career in Corporate Communication - options and opportunities- Introduction, options, opportunities, courses, institutes, exams etc.
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  • RE: Career in Corporate Communication - options and opportunities -Rajani Sharma (11/28/11)
  • Introduction

    Establishing a good communication between the management and staff as well as with investors, shareholders, customers, suppliers are must for administrating a business efficiently. Communication plays a very important role in the conception, implementation, reporting and on all business activities. Corporate communication is the process of communicaton which is mainly used for business purposes within and outside the organisation.

    Performance and growth of industry in India

    Few years ago, companies used to communicate with their employees through internal bulletins and with their customers through press releases. But with the increase in globalization the importance of communication has increased tremendously and now has become the key point that determine the success of a company. Over the last years, this field has undergone various developments and in recent times has become an interesting and full fledged career option in India.

    Options and Opportunities

    Candidates with flair communication skills can easily excel in this field. Corporate communication managers are incharge of various inside and outside activites of an organisation. They can hold positions such as, client communication coordinator, communication associates, marketing communication manager, communication manager and many more. Moreover, many lucrative job opportunities are available for corporate communication professionals in government organisations, financial services, consultancy firms, non commercial organisations, non government organizations. A candidate with a degree and some experience in this field can set up his/her own consultancy.

    Courses Available

    -Post Graduate Diploma in Corporate Communication
    - Post Graduate Diploma in Mass Communication
    - Diploma in Public Relations and Corporate Communication
    - Diploma in Technical Writing

    Qualification required

    - For Bachelor’s degree candidate need to pass Higher secondary or equivalent from any stream.
    - For Post Graduate degree candidate need to be graduate in any stream from any recognised university.

    Some good institutes

    - National Academy of Event Management and Development, Maharashtra
    - Manipal Insitute of Communication, Karnataka
    - Xaviers Institute of Communication, Maharashtra
    - AJK Mass communication Research Centre, New Delhi
    - Academy of Broadcasting, Chandigarh
    - Ajmera Institute of Media Studies, UP
    - Amity School of Communication, Noida
    - Aligarh Muslim University, Aligarh
    - Annamalai University, Tamil Nadu

    Entrance exams

    Entrance exam for Corporate Communication consists of written test and a personal interview.