Fashion Communication- Speak your thoughts in style - Eligibility, institutes and prospects

Fashion Communication- Speak your thoughts in style - Eligibility, institutes and prospects

What is Fashion Communication?

Fashion communication is a fast emerging segment of the fashion industry. Indian markets are flooded with a host of domestic and international brands, companies and designer labels due to which every label feels it imperative to develop a unique brand identity in order to increase its visibility. This stupendous task is made possible by fashion communication professionals who excel in understanding and capturing the design strategy. This has given rise to numerous career avenues for designers of fashion of communication. It aims at providing necessary exposure needed to promote a particular brand or collection with a unique and distinguishing style.

Which are the colleges to study Fashion Communication?

The learning of image, trend and market research techniques form the core of Fashion Communication program along with the learning of those competencies needed to communicate with all the supporting roles at the professionals disposal. Some of the top institutes offering Fashion Communication are given below:

• National Institute of Fashion Technology, All centres across India
• Symbiosis Institute of Design, Pune
• Pearl Academy, Noida, Delhi, Mumbai
• JD Institute of Fashion Technology, Mumbai, Delhi, Ludhiana
• National Institute of Design, Ahmedabad
• IILM School of Design, Gurgaon

Are there any entrance exams to clear?

Yes. NIFT conducts an entrance exam which consists of a General Ability Test, Creative Ability Test and Managerial Ability Test. Most other have a written test followed by an interview.

What are my prospects after studying Fashion Communication?

The courses thus designed, enables you to acquire communication skills relevant to the Fashion and Lifestyle industry. This course allows creative individuals to flourish in media and other industries that deal with the promotion and communication of fashion. You can work in areas of visual merchandising, styling, advertising, public relations, creative writing, apart from branding, evolving design strategies etc.

Thus, well equipped individuals with an intense knowledge base and potential, emerge as dynamic professionals qualified to offer most effective and viable communication solutions for the fashion and lifestyle industry.

Which are the potential employers for this profile?

Brand labels like Benetton, Lifestyle, pantaloons, Femina, Mtv, NDTV, Wizcraft and lots more. Most of the institutes which offer the course have campus placements and since this is a relatively new course, there is a huge demand for graduates. A formal degree has become essential in order to reach into one of the big brands.

Which are the universities abroad offering the course?

• Central Saint Martins, London Parsons
• The New Schools for Design, New York
• Bunka Fashion College / Bunka Women's University, Tokyo
• Fashion Institute of Technology, New York
• Ecole De La Chambre Syndicale, Paris

How much salary will I draw as a Fashion Communication professional?

Although it depends on the firm you are working with, normally the starting range is around 2 Lac per annum.
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