How can consumer products be classified?

How can consumer products be classified?

They can be classified according to:

a.Convenience goods: which include fast moving consumer goods which are purchased regularly eg. Foodstuffs, drinks,soap, etc.

b.Shopping goods: which entail high involvement on part of the consumer and are not purchased regularly eg.washing machine.

c.Speciality goods: where consumers show a high degree of loyalty and selective communication methods are used to reach out to the consumers.

d.Unsought goods: where consumers are yet unaware of the existence of such products in the market.
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