Identifying Market Segments & Targets - MCQs with answers - Part 1

Identifying Market Segments & Targets - MCQs with answers - Part 1

Levels of market segmentation

1. In effective target market, marketers should focus on:

a) Market segmentation
b) Market Targeting
c) Market positioning
d) All of the above

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2. A flexible market offering consists of:

a) A naked solution
b) Discretionary options
c) Both a and b
d) None of the above.

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3. A naked solution in flexible market consists of those services and products elements that

a) All segment members value
b) Some segment members value
c) No one values
d) None of the above

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4. Discretionary options in flexible market offering consists of services and products elements that

a) All segment members value
b) Some segment members value
c) No one values
d) None of the above

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5. _______________ exists when all consumers have almost the same preferences and the market reflects no natural segments.

a) Clustered preferences
b) Diffused preferences
c) Homogenous preferences
d) None of the above

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6. Consumers in ____________ vary greatly in their preferences. If several brands are there in the market they are likely to position themselves throughout the space and show real differences to match differences in consumer groups.

a) Clustered preferences
b) Diffused preferences
c) Homogenous preferences
d) None of the above

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7. ____________ result when natural market segments surface from groups of customers with shared preferences.

a) Clustered preferences
b) Diffused preferences
c) Homogenous preferences
d) None of the above

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8. Crack, an famous ointment from Paras Pharmaceuticals is an example of _______

a) Mass marketing
b) Local marketing
c) Niche marketing
d) None of the above

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9. There are many large companies like IBM that have lost a chunk of their market share to nichers. Such form of confrontations have been termed as __________

a) Gorillas against Guerillas
b) Guerillas against Guerillas
c) Guerillas against Gorillas
d) None of the above

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10. "Guerillas against Gorillas" highlight which form of marketing?

a) Mass marketing
b) Niche marketing
c) Local marketing
d) None of the above

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