Identifying Market Segments & Targets - MCQs with answers - Part 3

Identifying Market Segments & Targets - MCQs with answers - Part 3

Segmentation bases

1. Socioeconomic classification known as SEC uses which variable/variables in rural market segmentations?

a) Occupation of the chief wage earner
b) Type of House
c) Both a & b
d) None of the above

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2. Socioeconomic classification for rural market segmentation classifies consumers into _____classes.

a) Eight
b) Four
c) Seven
d) Six

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3. Markets can be segmented using which dimensions?

a) Geographic and demographic
b) Behavioral and Psychographic
c) Both a and b
d) None of the above

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4. "Make way for happiness" is a tagline of ________

a) Bajaj Wave
b) Activa Honda
c) Honda Dio
d) None of the above

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5. Sachet marketing was designed to specifically target the '___________ market'.

a) Top of the pyramid
b) Mid-point of the pyramid
c) Bottom of the pyramid
d) All of above are false

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6. Consumption behavior in India is said to be prejudiced in India by socioeconomic factors governed by the people's ________

a) Education
b) Occupation
c) Both a and b
d) None of the above

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7. People within the same demographic group exhibits ________ psychographic profiles.

a) Very Different
b) Similar
c) Can't say
d) None of the above

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8. Psychographics is the science of using ____________ to better understand consumers.

a) Psychology
b) Demographics
c) Both a and b
d) None of the above

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9. The magazine __________ is targeted as the magazine of woman of substance.

a) Femina
b) Cosmopolitan
c) Vogue
d) None of the above

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10. In VLAS segmentation framework, consumer motivation is

a) Horizontal dimension
b) Vertical dimension
c) Varies
d) None of the above

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