Identifying Market Segments & Targets - MCQs with answers - Part 4

Identifying Market Segments & Targets - MCQs with answers - Part 4

Psychographic segmentation

1. In psychographic segmentation, the sophisticated, successful, active and take charge" people with high self-esteem are

a) Thinkers
b) Innovators
c) Achievers
d) Experiencers

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2. In psychographic segmentation, the satisfied, mature and reflective people who are encouraged by ideas and who value responsibility, knowledge and order are:

a) Thinkers
b) Innovators
c) Achievers
d) Experiencers

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3. In psychographic segmentation, successful, goal oriented candidates who focus on family and career are:

a) Thinkers
b) Innovators
c) Achievers
d) Experiencers

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4. In psychographic segmentation, the young, impulsive, and enthusiastic people who seek excitement and variety are:

a) Thinkers
b) Innovators
c) Achievers
d) Experiencers

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5. Thinkers, innovators, achievers and experiencers have

a) High resources
b) Low resources
c) No resources
d) None of the above

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6. Believers, makers, strivers and survivors have

a) Low resources
b) High resources
c) No resources
d) None of the above

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7. In ____________, marketers classifies buyers intro groups depending on attitude toward, knowledge of, response to or use of a product.

a) Demographic segmentation
b) Behavioral segmentation
c) Psychographic segmentation
d) None of the above

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8. The customers who purchase only one brand at all time are termed as

a) Split loyals
b) Shifting loyals
c) Hard core loyals
d) None of the above

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9. The customers who are loyal to two or three brands are termed as

a) Split loyals
b) Shifting loyals
c) Hard core loyals
d) None of the above

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10. The customers who change loyalty from one brand to another are:

a) Split loyals
b) Shifting loyals
c) Hard core loyals
d) None of the above

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