What are the benefits of standardising brands in the global market?

What are the benefits of standardising brands in the global market?

Brand names in the foreign markets must be acceptable on a global basis, distinct from other intenational brands, legalised and free from any local restrictions. Standardising brands in the market would mean:

a.The firm will gain a strong foothold in the global market.

b.Cost reduction : as the brand value will increase without incurring any additional costs.

c.Similar packaging: as the packaging for a standardised product would be the same everywhere due to standardisation.