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What is the difference between International and domestic marketing?
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What has been the picture as far as Indian firms going global?
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What factors should be kept in mind, if a firm wants to go international?
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What are the different international strategies adopted by companies?
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What are the different types of product strategies adopted by firms in the global market?
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What are the benefits of standardising brands in the global market?
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What are the limitations of standardising brands?
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What is transfer pricing?
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What role does 'culture' play in the global marketing context?
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What are the factors to be kept in mind while formulating international price strategies?
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