What are the different types of product strategies adopted by firms in the global market?

What are the different types of product strategies adopted by firms in the global market?


a.Product extension: the same product is marketed worldwide without any change in the product and promotion activities.

b.Communication adaptation: the product remains unchanged, but the communication strategy adopted int he foreign market is changed.

c.Product adaptation: The product is adapted to suit the needs of the consumers in the foreign market.

d.Product invention: a completely new product is developed to suit the needs of the customers.
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