What are the objectives of advertising?

What are the objectives of advertising?


There are many objectives of advertising. They are:

a. To create awareness about the product among the consumers.

b.To generate new or greater interest levels in a product of which the individual may not have shown an interest before.

c. To inform more about the product to others.

d.To stimulate purchase habits among the buyers of the product.

e.To reinforce the product in the consumers' mind so that he gets reminded about purchasing the product which he would otherwise not have purchased.
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