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What according to you is sales promotion?
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What is public relations?
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What role does PR play in marketing communications?
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What are the different methods of PR?
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What is pubilicity?
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How do organisations deal with bad publicity?
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As per the Indian market, what are the different sales promotion methods?
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What is advertising?
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What is institutional advertising?
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What are the different types of product adverising?
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On what basis are advertisement media selected?
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How can you say if an advertisement has been effective enough or not?
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Which are the two popular forms of print media?
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What are the different types of media used in advertising?
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What should be kept in mind while developing the message for an advertisement?
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Discuss the factors that influence the advertisement budget decisions.
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What are the objectives of advertising?
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What is AIDA approach?
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In the AIDA model, what does each of the letters stand for? Explain.
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What kind of appeal should the advertising message contain?
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