What is service marketing mix?

What is service marketing mix?

The service marketing mix refers to the combination of all those elements which are used by an organisation to promote as well as provide specialised services –intangible in nature, to its customers. As of now, there are 7Ps in marketing, 3Ps being added to the four Ps. These 3Ps include:

People : The degree of customer satisfaction depends upon the people providing the services to the customers, apart from product quality.

Process: The system followed by the organisation to deliver the services to the people.

Physical evidence: The tangible and intangible elements of the organisational environment.