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What does the service sector comprise of? How important is it for the business?
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How are service businesses marketed?
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Who can sell a service or who can provide the service?
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What is CRM?
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What is product support?
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What is the role of product support in marketing?
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What is service marketing mix?
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Can you give an example of physical evidence?
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In the service sector,what does ‘BPO’ stand for?
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What about KPOs?
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