What strategies are adopted by the challenger?

What strategies are adopted by the challenger?


a. Direct approach: where the challenger directly challenges the market leader on the price of the products and services.

b.Indirect Approach: Where the challenger differentiates his product from that of the leader and makes certain improvisations over it.

c.Radical approach: Where the challenger switches over to another field and launches a totally new range of products and services attracting more customers. This may carry the risk of the product being accepted in the market but if accepted , then may act as a threat to the leader.
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