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What are some of the strategies followed by an organisation to become the market leader?
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Who is a market follower?
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What strategies are adopted by the market follower?
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In marketing, who is the challenger?
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What strategies are adopted by the challenger?
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Who is a nicher in marketing?
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What does the task of nichers involve?
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Is niching otherwise a profitable business?
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How does a firm gain market leadership against its rival firms?
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What are the different types of marketing strategies based on market dominance?
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