Who is a nicher in marketing?

Who is a nicher in marketing?


A nicher is a company that is engaged in providing goods and services which not all the companies are able to provide. Thus it enjoys a certain degree of attention in the market. Eg. Designer clothes like Gucci or Armani have gained a niche for themselves in the market. The nicher focuses on quality and prices his products at the higher end so as to maintain the standard of the product. He targets his products and services to a niche category or class of people who comprise a fewer section of the total population like celebrities, businessmen, artists etc who find his products highly appealing and are interested in buying such products.
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