What are some of the strategies followed by an organisation to become the market leader?

What are some of the strategies followed by an organisation to become the market leader?


a. Going global: covering the market completely and expanding to its international frontiers beyond its national boundaries.

b.Cost control: Like procuring raw materials at reasonable cost,tie-ups with low cost transporters, manufacturing and supplying goods in bulk, cutting down electricity and labour costs etc.

c.Maintaining proper MIS (management information system) within the company.

d.Customer focussed: giving attention to customers and their needs and aspirations.

e.Local market coverage: alongwith global market, the local market also should not be ignored. Organisations must continue to serve to the domestic market as well in order to become the market leader.
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