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Who is a consumer? Why is the study of consumer behaviour important in marketing?
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What are the stages of the consumer buying decision process?
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How does culture influence the consumer behaviour?
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Explain product buying motive and patronage buying motive?
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What are the different types of buying behaviour as portrayed by consumers?
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What is cash-and-carry scheme?
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What is buyer perception?
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How do social factors affect consumer behaviour?
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As a seller or marketer, how do I know that my customer has a need at all or not?
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How do you deal with a consumer who is not really interested in your product?
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